|
BUS 341: International Business
|
3 credits
|
An examination of the foundations and environments of international business. Fundamental objectives and forms such as market expansion, resource acquisition, diversification, joint ventures, foreign direct investment, exports, and licensing are introduced. A comparative approach is used to examine the major environments affecting the growth of international business: legal, cultural, economic, political, financial, and technological. Finally, the action of the multinational enterprise upon its environment, specifically its attempts to develop firm-specific assets that are exploited in more or less 'market-friendly' foreign locations, is explored.
|
|