BUS 341: International Business
3 credits

An examination of the foundations and environments of international business. Fundamental objectives and forms such as market expansion, resource acquisition, diversification, joint ventures, foreign direct investment, exports, and licensing are introduced. A comparative approach is used to examine the major environments affecting the growth of international business: legal, cultural, economic, political, financial, and technological. Finally, the action of the multinational enterprise upon its environment, specifically its attempts to develop firm-specific assets that are exploited in more or less 'market-friendly' foreign locations, is explored.

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